An innovative way to think at tourism business to strengthen local business specificities, cooperation to develop cross-border markets and promotion of territorial identities.
Training workshops, digital tools for business support and B2B event in order to increase the business capacity of the enterprises for the development of tourism services and products.
Cultural & Art Tourism
Nature & Wellness Tourism
Food & Wine Tourism
Communicating local products on the web: a comparison between Italian and English-language blogs
Wine Web Value: Web Marketing Strategies for Family Businesses
Unstructured Data Analysis for Marketing Decisions in Agri-food Sector
The relationship between unstructured information and marketing knowledge: An experiment in the US wine market
Technological Tools Integration and Ontologies for Knowledge Extraction from Unstructured Sources: A Case of Study for Marketing in Agri-Food Sector
A novel view on knowledge sharing in the agri-food sector
Wine tourism destination image on the web: a comparison between conveyed and perceived communication drivers